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Do Your Marketing Emails Pass the Busy Entrepreneur Test?

The other day I received an unexpected surprise in my email inbox – “Twitter Newsletter 2010 - Edition #1.”  For Twitter, this was a smart move, especially considering all the data floating around out there about how many Twitter users create an account, get overwhelmed, and then forget Twitter. (In my opinion as someone who [...]

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Posted by: Jennifer Escalona, March 10, 2010

Comments: 3

Dumbed-Down Productivity: How our “Smart” Tools are Costing Us Time and Money

"The Myth of Multitasking" is an often-discussed topic these days, for large corporations and small business alike.  With the rapid changes in the way we view business, especially for the self-employed, it seems impractical—if not impossible, to focus on one task at a time.  To be honest, the idea of single-task focusing sounded like a [...]

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Posted by: Akilah Richards, March 4, 2010

Comments: 3

The Delicate Work/Life Balance Dance: How NOT to feel overwhelmed when taking on the world

Ah, yes, you are self-employed.  What a bold move! You’re an army of one, and most days, you feel like it!  Even with help from a few trusted partners, you still feel that the weight of the world—cleverly disguised as your business—on your shoulders.
But wait…wasn’t the freedom of setting your own schedule and the chance [...]

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Posted by: Akilah Richards, February 5, 2010

Comments: 5

The Successful Entrepreneur: A definition in-progress

“Entrepreneurs take on risks and commit extensive energies to make dreams come true.”  John Crites, President/CEO Triangle Technology Executives Council
The context surrounding that quote can be read here, and it addresses the upsides, pitfalls, and definition of what it means to be an entrepreneur.
Since we can all look up the word to get a formalized definition, [...]

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Posted by: Akilah Richards, January 24, 2010

Comments: 0

Solopreneurs in the Spotlight: How Sole-Proprietors May be the Key to Jumpstarting the Economy

One of the drawbacks of being a solo-entrepreneur is that you know there are more of you out there – they are your colleagues, business partners, and friends – but that there isn’t much hard data on you. Who are the solo-entrepreneurs? What do they do? Do they thrive or die off? The Small Business [...]

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Posted by: Jennifer Escalona, January 8, 2010

Comments: 0

What to Do When You’re Not Working

For most freelancers, the period from Thanksgiving to the start of the new year is a slow period – clients are often too busy with the holidays to worry about marketing, publishers tend to close up as employees go on holidays, budgets are often dried up until the new fiscal year starts in January, and [...]

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Posted by: Dustin Wax, January 4, 2010

Diversification for Small Business Owners: Peeking Into the Bathroom Stall of Possibility

I heard on NPR once (okay, maybe it was one of those radio pop psychiatrists, but let’s say it was NPR), that when faced with an empty public restroom with multiple stalls, people will almost always bypass the first stall. Their reasoning? They assume that everyone chooses the first stall and therefore it will be [...]

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Posted by: Jennifer Escalona, December 31, 2009

Comments: 0

Top Seven Tips for Taxpayers Who Have Started or Are Starting a New Business

A popular topic at Outright is the critical attention that needs to be given to the IRS and federal tax responsibilities as an independent business owner.
John Berger, Communication Analyst for the U.S. Government & Internal Revenue Service shared with us the top seven things the IRS wants you to know if you plan on opening [...]

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Posted by: Paul O'Brien, July 27, 2009

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