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Who is Your Target Customer? (And Why You HAVE to Know)

When a new business owner is asked about his or her target customer, the usual response is “Anybody!” When pressed, the might concede a little ground. A landscaper might say “anybody with a yard.” Or a web designer might say “anybody with a website.” But is that really the best you can do? It shouldn’t [...]

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Posted by: Jennifer Escalona, January 25, 2010

Comments: 0

Survey Your Customers to Improve This Year

This is the time of year where you are rushing to get those last minute Christmas gifts, send in your final payroll, ensure all your items are recorded in Outright, maybe make some end of the year donations, and just take some time off.
However, you should also take the time here at the end of [...]

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Posted by: Reagan Lynch, December 20, 2009

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Outright: Simple Bookkeeping Online

Outright was created after watching a number of small businesses, like ourselves, struggle to capture all of their business deductions, often piecing together a number of different solutions. We consistently found that business owners spent too much time and effort on the least enjoyable part of running one's own business. So we built Outright. The goal is to keep it as simple as possible, helping entrepreneurs track all of their income and expenses to get their taxes done accurately.

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