Who is Your Target Customer? (And Why You HAVE to Know)
When a new business owner is asked about his or her target customer, the usual response is “Anybody!” When pressed, the might concede a little ground. A landscaper might say “anybody with a yard.” Or a web designer might say “anybody with a website.” But is that really the best you can do? It shouldn’t [...]
morePosted by: Jennifer Escalona, January 25, 2010
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