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John Lennon and Paul McCartney wrote that “happiness is a warm gun,” but I wouldn’t know about that because I’m not into firearms. That said, your well being can become an effective small business tool. [...]
Posted by: Sarah Snyder, April 2, 2010
Comments: 1
The other day I received an unexpected surprise in my email inbox – “Twitter Newsletter 2010 - Edition #1.” For Twitter, this was a smart move, especially considering all the data floating around out there about how many Twitter users create an account, get overwhelmed, and then forget Twitter. (In my opinion as someone who [...]
morePosted by: Jennifer Escalona, March 10, 2010
Comments: 4
One of the most common pieces of advice new or prospective business owners receive is to “research your competition.” That’s all well and good, but how many times can you relentlessly explore your competition’s website or read glowing articles about them in trade magazines before you realize your research needs a little structure? And here [...]
morePosted by: Jennifer Escalona, January 28, 2010
Comments: 2
When a new business owner is asked about his or her target customer, the usual response is “Anybody!” When pressed, the might concede a little ground. A landscaper might say “anybody with a yard.” Or a web designer might say “anybody with a website.” But is that really the best you can do? It shouldn’t [...]
morePosted by: Jennifer Escalona, January 25, 2010
Comments: 2
Pick me! Buy my product! Read my blog post! Click my affiliate link! Follow my ad!
These are the types of messages internet users are bombarded with everyday. And, understandably, small business owners often do not want to add their voice to the cacophony hawking seemingly disparate products, services or information. After all, I’m a woman, [...]
Posted by: Jennifer Escalona, November 18, 2009
Comments: 1
Overall, should you choose to embark upon the Web banner ad(venture), a good designer will help you create something that is reflective of your overall brand, and sends a clear message about what you offer. Also, wherever you post your banner, you need to be able to track click-through rates and number of displays per day, so be sure to ask for access to that so you can assess the effectiveness of your banner.
morePosted by: Akilah Richards, October 27, 2009
Comments: 2
Blogging = Big bucks!
(Well, not exactly, but here are some considerations)
Chances are, blogging isn’t your primary business. A more appropriate statement might be that your blog promotes your “real” business, and that’s exactly what a well-utilized blog will do. However, if you’re considering turning your blog into its own business, you’re not alone. After [...]
Posted by: Akilah Richards, October 13, 2009
In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]
Posted by: Akilah Richards, October 8, 2009
What’s your businesses marketing budget? If you just answered, “What marketing budget?” then you are not alone. Many entrepreneurs these days are starting businesses with nothing more than a home work space, a computer and set of marketable skills. Of course, marketing is a vital aspect of owning a small business. All the skills and [...]
morePosted by: Jennifer Escalona, July 15, 2009
Comments: 2
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