Say you are a small business owner with a dynamic, well designed website. The site lays out your services clearly and concisely, establishes your credibility as a product or service provider, and piques visitors’ interest. Yet, for some reason, visitors never come back. What are you doing wrong?
Chances are if your website is lacking repeat visitors you are suffering from one of two problems:
1.) You’re Not Giving Visitors a Reason to Come Back
Does the content of your site ever change? Perhaps you slapped your service description, prices, testimonials and contact info up on the page and then never looked at it again. It tells potential clients everything they need to know, right? Sure it does. But does it stick in their minds?
Take a quick look at your email history. How many web pages have you visited just today? Your visitors are no different, and unless your website filled a burning need and they contacted you right away, chances are good that they might forget you exist once they’ve clicked away. And there they go, off into the annals of cyberspace, never to run across your website or, worse yet, request your services ever again.
The Fix:
Create Dynamic Content. Create a blog and post on it at least once a week. Fill it with content of interest to your ideal customer. Not only will a blog help establish your expertise and credibility; it will keep customers browsing your website.
Ideas for a dynamic blog include industry news, your own insights about your business, case studies of your successful projects, and client testimonials. Keep your intended audience in mind when writing your blog posts and you won’t go wrong.
2.) You’re Not Making it Easy for Visitors to Return
Sure, visitors can bookmark your website, but that takes effort on their part. You don’t want potential clients thinking that they have to initiate all the action in your (potential) relationship. You want them to think working with you is easy and effortless.
The Fix:
Figure out every possible way a client might want to keep track of you and provide it on your site. For starters, encourage potential clients to register with your site for news, product and service updates. Don’t be afraid to give out incentives for signing up. Perhaps offer an eBook full of useful content or a onetime 20% off coupon to registered users.
Do you have a blog? Include a link for your RSS feed so that they client can add it to his or her RSS feed reader. Do you Twitter? Post a Twitter widget on your site and encourage people to join in on the 140 character conversation.
Once you have registered users and RSS feed followers, don’t forget to keep in touch with them by sending out periodic email updates, coupons or other information that will a.) remind potential clients that your business exists and b.) keep them coming back to your small business website.
The most expensive and lovely website in the world is not worth a penny unless it keeps customers coming back. What do you do to keep potential visitors interested in your site?
Outright is secure.
What do you think?
What strategies do you use to keep visitors coming back to your website?
A mailing list? A membership option? How do you keep customers coming back to your site?
2
Have something on your website that is always changing that way when people visit your site they can see that you are always updating it Also it can attract people by them saying "hey I wonder what is up on the site now"
The easiest way to do this is add a seasonal graphic It can change with the seasons or be special for holidays
Posted May 11, 2010 4:34:08 PM by: littletoad
Responded May 11, 2010 4:38:04 PM by: Jennifer Escalona
2
We offer a rotating variety of whitepapers, free video courses and of course blog content that is always changing. We collect user info in exchange for downloading a whitepaper for video course, and then we follow up with those that download and keep them posted only when new, similar content launches. That way we're not hitting them up for every little thing we publish, only content that is relevant to their first download.
Posted May 30, 2010 11:52:35 AM by: Your Passive Income™